Sydney Sweney has discovered a new festive campaign for her brand of insides Sirne. The commercial was inspired by the scene by classical Christmas movies such as how the Greench Story Christmas, Home Alone and the Nightmaid Bearing Christmas, but in a provocative and not friendly version of families.
The new campaign comes shortly after its co-operation with the Novig sports betting platform, for which it was filmed completely naked. This time, the actress has at least worn some clothes.
Movie scene in the new campaign
The commercial presents the actress with the latest intestines while recreating famous film scenes.
The video opens with Sueney sitting on an ice cream couch, a reminder of Home Alone’s film before turning on the TV. Then she shows up on screen in a role to remind Cindy Lou Who of the Greench’s and put on festive decorations.
The actress previously explained her brand vision. She said she wanted to make sure that each piece would perfectly adapt to different types of body. SYERN aims to compete with Kim Kardashian’s Skims and the Savage x Fenty of Rianna.
At the brand launch, the actress said: The secret has finally been discovered… these are the underwear you wear for V ETEN, without explanation or apology. I wanted to create a place where women can freely change all versions of what they are.
Sydney Sueney also has a ownership share in Novig, for whose new campaign she recently shot a nudo commercial. It played a key role in the creation of the project, in which it poses completely naked with only strategically deployed sports clothes covering the body.
It was very exciting to work with him, both commercially and creatively on the project, Novigo CEO Jacob Forinsky said. He also added that it was Sydney who designed most visual solutions and campaign messages.
Sueney agreed with his comments, telling Complex: I’ve always believed that the best partnerships are where everyone works together. I don’t like to just give my face a product. I really want to be involved in the whole process with a high-level team. It’s important for me to participate in the company’s growth, not just to be her face. )
After advertising was published, the Wall Street Journal reported that the company’s value had increased from $500 million to $2 billion. Sueney secured her shares in the company before shooting the campaign Just Sports, which has now become viral. While the exact percentage of its stock is unknown, only one percent now is worth $20m.
Despite viral success, Sydney lost more than 200,000 followers to Instagram after the campaign was published. Many in the sports world severely criticized her, with some famous female athletes saying that this approach ridiculed women’s sports.
When we try to create models for young people and women in sports, we want to show that what’s important is what your body can do, not what it looks like, British runner Amy Hunt told New York Morning Morning Britain.
Australian boxer Skye Nicholson later wrote on Twitter: We’re giving the campaign exactly what they want, but frankly, these companies have to do better. Stop sexualizing women in sports. )
In the Controversion ad, Sydney is completely naked and uses various sports equipment to cover her body. Do you think you know the sport? Try it. Novig is just sport, she says on video. On one stage, she sits naked in a basketball basket and says: They wanted a show? Just sport. )
In his next appearance, he wears only shoulder protection and a football, and he adds: You can bet on this sport. And for that. Later he explains: There’s no bet on war, death or politics. Just for you, your judgments, and your sport. )
Novig is a market forecast app, similar to Polymarket and Kalshi, but allows users to make predictions about sports results only.